# dieter-rams-braun — Dieter Rams / Braun

- **School**: Editorial / Minimalist
- **Vibe**: "Less but better", functional honesty, industrial restraint
- **Best for**: Hardware product pages, audio gear, industrial / tool brands, design-led B2B
- **Touchstone**: Braun T3 radio, Braun ET66 calculator, Rams's *Ten Principles of Good Design*

**Palette**
- Ground: `#E4E1DC` (concrete light) or `#F5F4F0` (paper)
- Ink: `#191919`
- Industrial gray: `#A8A8A8`, `#5C5C5C`
- Accent: single signal — Braun orange `#E96A26` or signal yellow `#F5C518`, used only on functional elements (a power dot, an active state)

**Typography**
- Display & body: a precision grotesk — Akzidenz-Grotesk, Helvetica Now, or Söhne. Weight 400 body, weight 500 for emphasis, never 700.
- Numerals love a monospaced variant for spec tables

**Spacing**: based on a 4px sub-grid; visible values 4 / 8 / 16 / 24 / 32 / 64 / 128. Functional, no "luxury whitespace" inflation.

**Radius**: 2–4px maximum. Sharp by default.

**Shadow**: none.

**Motion**: utilitarian — instant state changes (~80–120ms), no flourish.

**Signature moves**
- Diagrammatic exploded views of the product with measurement callouts (real or fictional)
- A single signal-orange dot on the page indicating "active" or "power" — never decorative
- Tabular spec listings as a first-class layout element (not hidden behind a "Specs" toggle)
- Every label exactly what it is, in plain language ("ON / OFF" not "Toggle interaction mode")
- The page itself feels like a piece of equipment

**Avoid**
- Photography that romanticizes the product — Braun shoots it on a grid background like an engineering specimen
- Multiple accent colors
- Curves anywhere — even hover effects shouldn't bounce
- Lifestyle imagery

**AI prompt seed**
> Industrial product photograph, 1960s Braun design language, single hardware object on light gray #E4E1DC grid background, frontal orthographic view, dimensions and labels in thin sans serif, color palette restricted to gray / black / single orange marker, 4:3.

**Don't use when**
- The product is soft / emotional / lifestyle — Rams discipline reads as cold for skincare or hospitality
- The team wants warmth or personality — this recipe is impersonal by design
- The audience is consumer / non-technical — they may read it as "boring spec sheet"

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> **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`muji-kenya-hara`](./muji-kenya-hara.md) · [`aesop`](./aesop.md) · [`monocle-magazine`](./monocle-magazine.md)  
> **Browse all 25 recipes**: [INDEX.md](./INDEX.md)