Principle

Principle is a neogrotesk sans serif designed as a modern workhorse. Its forms are restrained, purposefully ordinary, and guided by balance rather than flourish. The letterforms adhere to the expectations of the genre—clear proportions, minimal contrast, and neutral shapes—while quietly asserting a belief in what a neogrotesk should be: a universal tool for communication. The result is a typeface that disappears when needed, but always supports with clarity, precision, and consistency. The family includes six weights—Thin, Light, Regular, Medium, Bold, and Black—each with accompanying italics. Its character set of over 500 glyphs spans 95 languages, and 12 OpenType features provide typographic nuance, from multiple numeral styles to case-sensitive forms and refined spacing controls. Designed for adaptability, Principle functions as both a daily utility and a dependable foundation for larger systems of identity. Built on fundamentals, Principle extends the tradition of the neogrotesk into a contemporary framework. It is a typeface that embodies its name, presenting a set of principles in typographic form: structure, universality, and dependable function.