Eureka

Eureka! That is what Arcimides stated, and it is also what we stated about this font. To reach our own harmony, we must push the limits of all typographic fundamentals. We're not concerned with all of the principles of typography. What we're interested in is how to accomplish full asymmetrical balance while still using a dynamic typeface. That's why we named this typeface Eureka, an Aha moment that means standing out in a crowded market.