Auteur

Auteur designs and builds web experiences the way a film director makes a film: script first, then assets, then the shoot, then the cut. It has three registers — build (an excellent conventional site), direct (a cinematic scroll-directed site) and system (a multi-screen product as one design system) — on one shared core of taste. Nothing ships until the page passes an executable anti-slop gate and the skill has looked at its own output.

Use this when

• A landing page, marketing site, hero section, portfolio or product page has to be built or redesigned — and looking generic is not acceptable.
• The brief asks for scroll animation, storytelling, or a site that feels like a film.
• A product spans several screens that must feel like one thing — app, dashboard, admin, onboarding, docs.
• Someone says make it beautiful, make it wow, cinematic, or design system, naming no technique.

Not for polishing a UI someone else built, and not for backend-only work.

What it actually does

1. Commits the art direction in writing before any markup — one hue, one type system, a motion budget, named anti-references.
2. Generates or sources the assets: local image/video CLIs, Blender, depth maps, CC0 meshes and HDRIs with their licences recorded.