Craftwork
13 February 2025
Craftwork Design Digest #2: Open AI Brand, Duolingo Handbook, Aspect Ratio in Figma and much more
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9 mins to read
Welcome to the second edition of Craftwork Design Digest!
Each week, we'll bring you a curated collection of the best design news, inspiration, articles, events, design resources, expert tips and more – all in one convenient place, just for you. Whether you're a designer, creator, or just someone who loves good design, we've got you covered with fresh content to fuel your creativity.
What we found this week
Open AI Brand Guidelines
Deep Research by Open AI
Fresh Design Resources
Curated Design Websites
Mobbin Visual Search
Screen Studio 3.0
ASCII art generator
Family Dark Mode Announcement
Figma’s Aspect Ratio Update
Opera Launches ‘Opera Air’ Browser
Apple Introduces ‘Apple Invites’ App
Framer Layout Templates
Fields of Chess
Prioritizing usability design is a win-win for customers and the business
The path to design principal: Mastering archetypes and defining success
How to Retain Customers, When AI is Pushing Them to Competitors
Designing for clarity: How we restructured Intercom’s information architecture
Duolingo Handbook
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Open AI Brand Guidelines
OpenAI has published comprehensive brand guidelines detailing the proper use of its logos, wordmarks, and other brand assets. The guidelines emphasize maintaining consistency and clarity in representing OpenAI’s visual identity. They are available for partners, developers, and other stakeholders to ensure correct usage in various applications.
Deep Research by Open AI
OpenAI is launching a new research initiative focused on addressing key challenges in AI development. The main focus is ensuring that AI systems are safe, reliable, and aligned with human values. They’re aiming to improve how AI models interact with the real world, making them more controllable and transparent. The initiative also looks at longer-term risks and aims to take a proactive approach in solving potential issues before they arise. Overall, it’s about advancing AI in a way that benefits society while addressing its more fundamental challenges.
Fresh Design Resources
Curated Design Websites
2. Jeton. One app for all needs.
3. Usal Project. A community providing experiences & goods for the modern Outdoor enthusiast.
4. Seasoned. The brand creation kitchen.
5. Amplemarket. AI Sales Copilot for sales teams.
Mobbin Visual Search
At this point, everyone knows about Mobbin, their dedication to the design craft is admirable. They recently launched "Visual Search", which allows you to simply paste in a screenshot of an interface you like and find something similar for your project.
Screen Studio 3.0
Screen Studio is a tool that allows you to capture beautiful screen captures with automatic zoom on clicks, preset backgrounds, and other customizations. Our entire Craftwork team loves this product! Here is a summary of the updates:
Family Dark Mode Announcement
A cute and fun video announcing dark theme inside Family crypto wallet.
Figma’s Aspect Ratio Update
Figma has finally introduced locked Aspect Ratio, allowing you to design responsive layout with even more ease.
Opera Launches ‘Opera Air’ Browser
Opera has introduced Opera Air, a new browser designed to enhance user experience with a focus on speed and lightweight performance. The browser aims to provide a streamlined and efficient browsing experience, though specific features and release details are currently limited.
Apple Introduces ‘Apple Invites’ App
Apple has launched Apple Invites, an app designed to help users create and share custom event invitations. The app integrates with Maps and Weather for event details and allows participants to contribute to shared photo albums and collaborative Apple Music playlists. It’s available for download on the App Store and accessible via iCloud.
Framer Layout Templates
Layout Templates let you easily create reusable navigation and page layouts for your site. Instead of editing each page individually, you can apply components like menus, footers, and banners across all pages at once.
Fields of Chess
Fields of Chess allows you to generate chess posters based on the moves of each game.
Prioritizing usability design is a win-win for customers and the business
The article from Facebook Design highlights how usability design can drive impact by improving user experience and achieving business goals. It discusses the importance of user-centered design principles, iterative testing, and continuous feedback. The focus is on designing with empathy, understanding user pain points, and optimizing the usability of products to make them more intuitive and engaging. Ultimately, good usability design not only enhances user satisfaction but also leads to better product performance and business outcomes.
The path to design principal: Mastering archetypes and defining success
The article on Adobe Design discusses the path to becoming a Design Principal, focusing on mastering archetypes and defining success within the design field. It outlines how design professionals can navigate their careers by understanding key design archetypes, refining leadership skills, and making an impact in strategic decision-making.
How to Retain Customers, When AI is Pushing Them to Competitors
The case study of Built for Mars explores redesigning the flight booking process to make it more user-friendly. Key improvements include:
1. Simplifying Choices: Reducing cognitive load by limiting upfront options and showing more details progressively.
2. Enhanced Visual Hierarchy: Reorganizing the layout to prioritize important information, making it easier to navigate.
3. Optimized User Flow: Streamlining the booking process to minimize friction and keep users on track.
4. Personalization: Adding tailored recommendations based on user behavior to make decisions easier.
5. Testing & Iteration: Using A/B testing and user feedback to refine the design before a full launch.
Designing for clarity: How we restructured Intercom’s information architecture
The case study explains how Intercom redesigned its information architecture (IA) to improve user navigation and product scalability.
Key Challenges:
As Intercom grew, its IA became harder to navigate, with users struggling to find features and settings. The old structure felt like a "maze," leading to confusion and inefficiencies.
Process:
The redesign focused on clarity, aiming to simplify workflows and make features easier to locate. The team gathered insights through user interviews and card sorting exercises, identifying pain points and creating four principles:
Key Takeaways:
Duolingo Handbook
The Duolingo Handbook is a reflection of the company's unique culture, shaped over 14 years of experimentation and growth. From its humble beginnings above a Pittsburgh sports bar to becoming a ~$16B company, Duolingo has maintained a quirky, long-term-focused, and humor-driven culture. The handbook shares the core principles that have guided the company's evolution, as well as lessons learned through both successes and failures.
Key Principles:
That’s out first ever design digest, let us know what you think by hitting hello@craftwor.design, see you next week!