A user cancelled their subscription last week
by Yogini BendeA user cancelled their subscription last week.
Turned out we have a gap in our pricing! $12 → $50. Nothing in between. We never thought about pricing this way.
So we introduced a new plan. 25,000 emails. Same user came back. 3 new users bought the same plan on day one.
SaaS pricing is so different. The best pricing insights won't come from competitor research, it might come from people who almost left!
