There's a common misconception that award-winning websites don't convert
by by__huyThere's a common misconception that award-winning websites don't convert.
That beautiful design = bad business.
I call BS.
Work that we did earlier this year for OH Architecture (http://oharchitecture.com.au) won Site of the Day on Awwwards, FWA, and CSSDA.
It also generated $1-3 million AUD in new project work in the first 3 months and saved them 10+ hours every week.
Here's why the 'awards vs. results' debate is backwards:
1) Not all websites exist to drive direct sales
Some are buil...
