Best Illustration Packs for Branding, Marketing & UI
Craftwork
22 September 2025

9 mins to read
Browse curated Illustration packs for branding, marketing, and UI. Each collection delivers cohesive vector libraries for websites and apps as well as print ready assets for slide decks and campaign materials so you can design faster and keep visuals on brand.
What we found this week
Craftwork Newsletter
Get the latest news, tutorials, resources, tools, and new product releases directly to your inbox every week.
Log in with your Craftwork account first and claim your gifts on the newsletter page.
Subscribing our newsletter you agree to our Terms of Use and Privacy Policy.
Free Userpics

Userpics is a free set of 100 avatars designed for quick use in interfaces, team pages, onboarding, and empty-state screens. Each portrait comes in both circular and square variants, delivered as fully vector assets in SVG and PNG and compatible with Figma for easy editing and recoloring. The pack spans multiple styles so you can match different brands and it is licensed for commercial use.
Creative Illustrations

Creative Illustrations delivers lively character driven scenes and modular compositions suited to landing heroes, feature sections, onboarding, and product education. Mix full scenes with small spot visuals to explain benefits, illustrate flows, and add personality to newsletters, blog headers, presentations, and print while keeping a consistent look across channels.
Do it

Clean outline illustrations with subtle color accents fit both light and dark interfaces. Use Do It pack for tutorials, checklists, help articles, and empty states to clarify steps, keep focus on content, and speed up screen production.
Isometrica 2

An isometric constructor for building complex 3D scenes directly in Figma, ideal for SaaS landing pages, dashboards, and infographics. A unified perspective and ready components accelerate visual assembly and make process presentations neat and clear.
Matcha Illustration Bundle

Calm food and drink illustrations with Japanese café vibes work well for coffee brands, wellness projects, blogs, and packaging. The consistent style conveys warmth and cleanliness, helping build trust and a premium feel.
Free Ultima

A large free collection with hundreds of illustrations in multiple styles helps you quickly find visuals for prototypes, landing pages, and presentations. The breadth of topics covers common tasks without long research and saves time on reference hunting.
Friends Illustration Art Set

Friendly scenes about socializing and shared activities suit community pages, event promos, social cards, and greeting materials. Friends Illustration Art Set provides warm palettes and lively stories add humanity and help your brand feel closer to the audience.
Creativity Illustrations Art Set

Bold creative narratives for sections about mission, processes, and values strengthen storytelling on landing pages and in presentations. Creativity Illustrations Art Set helps projects stand out in feeds and visually underline brand boldness and innovation.
Leisure Illustration Art Set

Relaxed lifestyle scenes of leisure, walks, and travel look great in travel and lifestyle materials. This visual language sets a comfortable mood and boosts engagement in blogs, promo landings, and newsletters.
E-Commerce Characters Animated Illustrations

An animated character collection for online stores that shows search, comparison, cart, and checkout in landing pages and product flows. Formats integrate easily with popular builders and require minimal developer effort, improving scenario clarity and retention.
Godziiiiiila Illustrations

A playful Godzilla in everyday situations works as a memorable accent for social posts, merchandise, stickers, and gamified UI elements. The ironic scenarios add character to your brand and boost recognition.
Ronky

Futuristic gradient scenes fit tech landings, fintech presentations, and new service promos. Neon textures and rich transitions create a wow effect and help you stand out among look-alike illustrations.
People Character Illustration Set

A character set with diverse clothing, ages, and poses adapts communication to your brand tone and different markets. Use People Character Illustration Set for team pages, HR communications, explanatory sections, and CRM empty states to add a human layer without photo shoots.
Office Illustration Art Set

Modern office scenes with workspaces, tech, and furniture strengthen B2B communications, HR materials, and product landing pages. The neutral professional aesthetic lets you talk about productivity, collaboration, and services without visual clutter.
Machine Illustration Art Set

Thematic illustrations of machinery and equipment suit industrial, medtech, agriculture, logistics, and construction content. Clear forms and factual detailing make complex topics legible in presentations, articles, and product pages.
These illustration packs help you build a modern and cohesive visual system for branding, marketing, and UI across websites, apps, and print. Choose the pack that fits your niche and goals and get professional results with minimal effort.
Read more
Explore all